Digital Growth in Fashion & Lifestyle
Selfie Kurtiz is a brand that blends tradition with modern fashion, offering stylish and elegant apparel. The brand aimed to scale its online presence, streamline e-commerce operations, and enhance customer engagement. To stay competitive, the brand focused on digital marketing, automation, and optimizing its direct-to-consumer (D2C) sales model.
Fashion & Lifestyle
Working With the Best Clients and Partners
Key Challenges & Pain Points
Limited Online Reach
Difficulty in driving organic traffic and engagement.
Inventory Management Inefficiencies
Need for better demand forecasting.
High Cart Abandonment Rates
Many users left without completing purchases.
Inconsistent Brand Communication
​Fragmented messaging across platforms.
Customer Retention Issues
Lack of structured loyalty programs.
Goals & Objectives
Increase digital visibility and customer engagement.
Implement automation for marketing and customer service.
Reduce cart abandonment and improve conversion rates.
Optimize inventory and supply chain management.
Build a strong brand presence through influencer marketing.
User Personas
​Fashion Enthusiasts
Individuals looking for trendy yet traditional outfits.
Online Shoppers
Consumers who prefer seamless digital shopping experiences.
Event Attendees
Customers purchasing outfits for special occasions.
Loyal Customers
Repeat buyers who appreciate brand consistency.
Functional Requirements
AI-Powered Product Recommendations
Personalized shopping experiences.
​E-commerce Optimization
Fast-loading, mobile-friendly website.
Marketing Automation
Email, WhatsApp, and social media retargeting.
Influencer & Community Engagement
Strengthening brand credibility.
Inventory & Logistics Optimization
AI-driven demand forecasting.
Our Process
1
Digital Marketing Strategy
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SEO-driven content marketing and product descriptions.
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Google Ads, Instagram Ads, and influencer marketing campaigns.
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Social media engagement through interactive campaigns.
AI-Powered Personalization & CRM Integration
2
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AI-based recommendations based on user behavior.
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Segmented email marketing campaigns for better engagement.
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WhatsApp automation for abandoned cart reminders.
3
E-commerce & Loyalty Programs
Inventory & Logistics Automation
4
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Implemented a smooth checkout process with BNPL (Buy Now, Pay Later) options.
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Introduced a loyalty rewards program for repeat customers.
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Optimized product bundling to increase average order value.
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AI-driven demand forecasting for stock management.
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Automated fulfillment tracking for real-time order updates.
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Partnered with logistics providers for faster deliveries.
Solutions & Tools used
AI-Powered Personalization
E-commerce Enablement
Marketing Automation
SEO & Content Strategy
Inventory & Logistics
Customer Support
Loyalty & Engagement
Results & Impact
Manual
Limited
High
Low
Moderate
Before Automation
AI-driven automation
3X improvement
Reduced by 40%
3.5X growth
4X increase
After Automation
Supply Chain Efficiency
Customer Retention
Cart Abandonment
Conversion Rate
Website Traffic
Learnings & Future Scope
Key Takeaways
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AI-driven recommendations enhance customer engagement and conversions.
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Loyalty programs and subscription models improve repeat purchases.
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E-commerce optimization is crucial for reducing drop-offs.
Scaling Opportunities
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Expand into international markets with localized campaigns.
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Introduce AR-based virtual try-ons for customer convenience.
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Automate influencer partnerships for brand collaborations.
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Strengthen omnichannel retail presence.
Conclusion
Selfie Kurtiz successfully leveraged AI-driven marketing, e-commerce automation, and customer engagement strategies to scale its brand. These digital transformations positioned the brand for sustained growth and competitive differentiation in the fashion industry.
