Key Benefits
Why Brands Trust Us to Scale Their Digital Marketing Operations:
Omnichannel Marketing Automation
We set up automated lead capture and campaign workflows across WhatsApp (Uchat, Twilio), Email (Mailchimp, ActiveCampaign), and social platforms. Seamless customer journeys built using trigger-based logic, segments, and behavioral retargeting.
AI-Powered Campaign Orchestration
Our stack uses ChatGPT, Uchat AI, OpenAI API, and Make.com/Zapier workflows for real-time personalization, lead scoring, email flows, chatbot replies, and intelligent follow-ups — reducing manual work and increasing ROI.
SEO-Optimized Content & Social Media Strategy
Content built on in-depth keyword research via SEMrush, Ahrefs, and Rank Math. Blog posts, product pages, and landing pages optimized for technical SEO (meta, schema, internal links) and integrated with social sharing, UTM tracking, and analytics.
Smart Retargeting & Lead Nurturing
Implementation of Facebook Pixel, Google Ads Remarketing, LinkedIn Tag, and AdRoll for dynamic retargeting. Cart abandonment flows, interest-based email sequences, and audience segmentation using HubSpot, Klaviyo, or ActiveCampaign.
Analytics-Driven Decision Making
We set up and manage GA4, Google Tag Manager, Data Studio dashboards, Hotjar heatmaps, and funnel tracking for deep performance insights — so you know exactly what’s working and what’s not.
Digital Marketing Tools We Work With
Digital Marketing Platform Setup
Google Ads
Search, Display, YouTube
Facebook & Instagram Ads:
Targeted visuals + pixel retargeting
LinkedIn Ads
B2B lead gen campaigns
Email Marketing Tools
Mailchimp
Easy-to-use builder + audience segmentation
Klaviyo
Behavior-based automations, predictive analytics
SendGrid
Scalable transactional and marketing email infrastructure
Remarketing Tools
Facebook Pixel & Custom Audiences
Google Ads Remarketing
LinkedIn Insight Tag
Analytics & Tag Management
Google Analytics 4 (GA4)
Traffic, engagement, conversion tracking
Google Tag Manager
Flexible tag deployment
Google Data Studio
Live dashboards + visual reports
Hotjar / Clarity
Session replays, heatmaps
HubSpot
CRM-linked behavioral insights
Our Process
1
Discovery & Funnel Mapping
Understand your audience segments, sales goals, and platforms.
Marketing Stack Setup
Configure tools like GA4, GTM, Facebook Pixel, Uchat, email tools, and analytics.
2
3
Content & Campaign Execution
Launch targeted ad campaigns, email sequences, and WhatsApp flows.
Automation & Retargeting Setup
Build multi-touch nurture flows with dynamic retargeting and behavioral triggers.
4
5
Performance Reporting & Iteration
Weekly/monthly reports via GA4 + Data Studio. Test, iterate, and scale what works.
Client Testimonials
— Gabriella , Growth Manager, SaaS startup
"We were running Facebook ads with zero tracking. Achin from Optez set up GA4, Facebook Pixel, and cleaned up our UTM game. For the first time, I actually knew what was converting and what wasn’t."
— Luca, Head of Marketing, subscription box
"Deepanshu restructured our email flows using ActiveCampaign. We now have sequences that actually speak to where the user is — not just spray and pray stuff. Open and click rates doubled."
— Kabir, Founder, Ed-tech platform
"We had leads coming in, but no follow-up. Ronit from Optez built a WhatsApp flow that responded instantly, shared info, and reminded people to complete signup. Lead quality shot up after that."
— Rohit, Enterprise SaaS
"Retargeting was something we always ‘planned to do.’ These guys set it up in 3 days — Facebook, Google, and even LinkedIn. Our cost per conversion dropped immediately."
FAQs
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Which platforms do you run ads on?
Google Ads, Meta (Facebook/Instagram), LinkedIn, Bing, Twitter, Pinterest — based on your brand and target audience.
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Can you manage my full ad budget?
Yes — we handle campaign strategy, ad creatives, daily optimization, and reporting.
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Do I need separate accounts for everything?
We help you set up or streamline everything under one marketing workspace for control and visibility.
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Do you work with Shopify/WordPress/Custom CMS for integration?
Yes — we integrate all marketing tools regardless of CMS.
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Can you help with creatives and copy?
Absolutely — our team handles copywriting, graphic assets, and creative A/B tests.
Ready to Automate & Scale?
Let’s Get Started!
Elevate your business with Optez's tailored IT solutions and automation expertise. Take the next step towards digital growth and success.