Key Benefits
Why Fast-Growing DTC Brands Trust Us with Their Shopify Stores:
Custom Theme Design & Development
Tailored UI/UX using Liquid, JSON templates, and Shopify’s Online Store 2.0 framework. We implement advanced section-based architecture for flexibility, with optional Figma-to-Shopify conversion, metafields, and custom schema blocks for dynamic content.
Seamless App Integrations & APIs
Native and third-party app integrations using Shopify Admin API, Storefront API, and GraphQL for Klaviyo (email flows), ReCharge (subscriptions), Gorgias (support), Loox (reviews), Shiprocket (logistics), Razorpay/Stripe (payments), and Zapier for automations.
Blazing Speed & Mobile-First Optimization
Performance enhancement through lazy loading, image compression (WebP), critical CSS injection, script deferral, asset minification, and native integration with Cloudflare CDN. Audit via Lighthouse, GTmetrix, and Google PageSpeed Insights.
Conversion-Focused SEO & CRO
Advanced technical SEO using tools like Plug In SEO, Smart SEO, and JSON-LD for Shopify. CRO stack includes A/B testing via Google Optimize, heatmap tracking (Hotjar/Microsoft Clarity), and enhanced ecommerce setup via GA4 and GTM.
Scalable & Secure Store Architecture
Built on Shopify’s hosted SaaS environment with PCI-DSS compliance, Let’s Encrypt SSL, HTTPS enforcement, and security headers. Optional headless setup using Hydrogen & Oxygen or integration with custom JAMstack frontends. Backup via Rewind or GitHub Actions CI/CD workflows.
Why Choose Us
Shopify & Shopify Plus Experts
From startup stores to high-traffic brands, we customize solutions tailored to your stage and growth goals. With 100+ revenue-generating Shopify stores built, we know what it takes to scale.
Real-Time Tracking & Analytics
Setup of GA4, Hotjar, Facebook Pixel, and more to track buyer behavior and optimize sales funnels
Minimal Apps. Maximum Performance.
We replicate app functionality natively in code where possible — reducing monthly costs and improving load speed.
Pixel-Perfect, Responsive Design
Every element — from product grid to cart drawer — is crafted to convert across screens.
Long-Term Support & Growth Partnership
Post-launch audits, performance monitoring, conversion optimization, and retainer plans that scale with your business.
Shopify Integrations
We don’t just build beautiful storefronts — we make sure they talk to every tool you rely on. Whether you’re managing logistics, customer data, payments, or inventory, we set up clean, secure, and real-time integrations.
Popular Integrations We Set Up:
CRM & Email
Payment & Invoicing
Logistics & Fulfillment
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Inventory & ERP
Support & Chat
Analytics & Tracking
Custom APIs & Webhooks
For internal tools or third-party platforms with no native Shopify app — we build custom API bridges using secure, token-based flows.
📌 Need something that’s not on Shopify App Store? We’ll build a custom middleware for you — or use tools like Make, n8n, or AWS Lambda to automate it.
Marketing Plugins & Apps
We help you move beyond “set it and forget it.” Our marketing integrations are built to bring in traffic, convert leads, and retain customers — all without lifting a finger every day.
Essential Marketing Practises We Implement:
-Email & SMS Marketing
-Pop-ups & Lead Capture
-Reviews & UGC
-Referral & Loyalty
-Abandoned Cart Recovery
-Upsell / Cross-selling through Shopify Apps
-On-site Personalization
-Retargeting Pixels & Conversion APIs
-Landing Pages & Funnels
🎯 We also audit your current apps and marketing setup to reduce bloat, avoid app conflicts, and improve load speed.
Get your Shopify store built — starting from ₹15,000
Whether you're launching your first product or migrating from another platform, we offer high-impact setups with clean UX, fast performance, and smart integrations — tailored to your budget and growth stage.
How Long Does It Take?
On average, Shopify store projects take:
Basic Store Setup
Custom Theme & Integrations:
Advanced Projects
4–7 working days
2–3 weeks
3–5 weeks
We always share a clear timeline in our kickoff call — and stick to it.
What We’ll Need From You
To make the process smooth, we’ll ask you to share a few essentials upfront:
✅ Brand assets
✅ Product Details
✅ Store policies
✅ Payment gateway preference
— logo, colors, product photos, etc.
— names, descriptions, variants, pricing
— shipping, returns, privacy, terms (we can help write these too)
— Razorpay, Stripe, PayPal, etc.
✅ A decision-maker for quick approvals
No fluff, no confusion — we run this like a growth partner, not an agency.
Our Process
1
Discovery Call & Business Analysis
We assess your niche, goals, current store (if any), and competitors to define the roadmap.
UX/UI Design & Theme Setup
We design mobile-first, clean, on-brand layouts that hook visitors and guide them to purchase.
2
3
Development & Integration
From products and variants to automation, reviews, and shipping — we build the entire engine.
Launch with QA, Speed & SEO Checks
4
Pre-launch audit, SEO checklist, speed optimization, and soft-launch strategy.
5
Post-Launch Support & Optimization
Ongoing A/B testing, analytics reports, custom dashboards, and continuous improvement plans.
Client Testimonials
— Ritika, Apparel D2C Founder
"I was using a basic Shopify theme and had no clue how to customize it. That’s where Optez jumped in, cleaned up the layout, added a proper size chart, made checkout smoother — and just like that, returns dropped."
— Gustavo , Co-founder, fitness gear store
"We had five apps doing stuff that should’ve been built-in. Optez’s Team rewrote those features directly into our theme. The site’s faster and we’re saving almost $100/month in app costs."
— Sarah, Beauty brand founder
"Optez rebuilt our Shopify store when we rebranded — and they did it without us having to pause sales. It looked better, loaded faster, and everything just worked smoother."
— Mike , Accessories brand
"I always thought SEO wasn’t a Shopify thing. But these guys added schema, fixed our page structure, and even helped with blog formatting. We started ranking for product keywords within weeks."
FAQs
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Can you migrate my store from WooCommerce or Wix to Shopify?
Yes, we ensure a smooth transition including all products, content, SEO metadata, and customer history.
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Do you build custom Shopify themes?
Yes. We design from scratch or heavily customize premium themes for speed, usability, and brand identity.
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What’s the difference between Shopify and Shopify Plus?
Shopify Plus is built for scale — with advanced APIs, checkout customization, and lower transaction fees
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Can you help set up domains and email?
Absolutely — we handle domain configuration, branded emails (via Google Workspace or Zoho), and DNS management.
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Do I need coding skills to manage my Shopify store?
No. You’ll get a clean, no-code backend + training to update content, manage products, and track orders easily.
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What is your Shopify development pricing model?
We offer project-based pricing or growth retainers, based on complexity, timeline, and feature requirements.
Ready to Automate & Scale?
Let’s Get Started!
Elevate your business with Optez's tailored IT solutions and automation expertise. Take the next step towards digital growth and success.