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Facebook Ads for Full-Funnel Acquisition and Retargeting

Reach the Right Audience, Drive Measurable Results, and Optimize in Real Time

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Facebook Ads offer unmatched targeting and scalability for B2C and D2C brands. We manage the full lifecycle of your campaigns—from offer strategy to ad creatives, pixel setup, and ROAS-driven optimization—across Meta’s network (Facebook, Instagram, Messenger).

What Makes Facebook Ads the Smart Choice for Growth Marketing

Advanced Audience Segmentation and Lookalikes

We build layered audiences using interests, behavior, website activity, and custom lookalike models.

Ad Creative Strategy and Execution

We deliver thumb-stopping visuals and copy variations across carousels, reels, UGC, and DPA formats.

Pixel Setup and Event Tracking

We configure Meta Pixel, CAPI, and custom events to track actions across landing pages and funnels.

Retargeting and Funnel Nurturing

We run dynamic campaigns for add-to-cart, page viewers, and email openers to move leads down the funnel.

ROAS Optimization and Budget Scaling

We apply daily budget rules, creative testing, and cost cap strategies to scale efficiently.

Cross-Platform Attribution and Reporting

We unify performance metrics across web, app, and email using UTMs and offline event matching.

Ready to Automate & Scale?
Let’s Get Started!

Elevate your business with Optez's tailored IT solutions and automation expertise. Take the next step towards digital growth and success.

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