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Hotjar for Real-Time UX Analytics and Funnel Optimization

See What Users Do, Feel What They Experience, and Improve What You Build

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Hotjar is a behavioral analytics platform that lets you visualize how users interact with your site. We configure Hotjar to surface bottlenecks, UX friction, and user confusion using session recordings, heatmaps, surveys, and feedback widgets—making your site smarter with every click.

What Makes Hotjar the Smart Choice for UX-First Growth

Session Recordings & Scroll Maps

We capture real user behavior to identify drop-off points, rage clicks, and UX breakdowns.

Heatmaps on Key Conversion Pages

We analyze desktop and mobile interaction to optimize CTA placement and content layout.

On-Site Surveys & Feedback Widgets

We install feedback tools to gather user insights at key funnel moments without disrupting flow.

Form Abandonment Tracking

We track form interactions to uncover fields that confuse, frustrate, or delay submission.

Funnels & Path Analysis

We visualize multistep journeys to measure friction between awareness, interest, and action.

Integration with Product & Analytics Stack

We connect Hotjar with GA4, HubSpot, and Slack to centralize insights and alert stakeholders in real time.

Ready to Automate & Scale?
Let’s Get Started!

Elevate your business with Optez's tailored IT solutions and automation expertise. Take the next step towards digital growth and success.

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